2010 New Fundamentals of Fundraising Course
Our Class of 2010
 When: June 24-25, 2010
Where: The Columbus Foundation, 1234 East Broad Street
Columbus, OH 43205
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Benefits:
 Discover the building blocks of a comprehensive fundraising program!Learn from experts in the development field!Interact with your peers for networking and support!Acquire the fundraising skills your organization needs to succeed!Bonuses:
Applicable for 16 CFRETM International pointsWorkbook and course materials valued at $190 Faculty: (committed as of May, 2010)
Susan O'Donnell Black, CFRE Adam Burk, CFRE A.J. Casey, CFREMichelle Cramer, CFRELinda Heyl, CFRELaura MacDonald, CFRELori Hunter Overmyer, CFRESue Phillips, CFRE Course hours:
Day 1: Thursday, June 24, 2010, 8:30 a.m. - 4:30 p.m.
Day 2: Friday, June 25, 2010, 8:15 a.m. - 5:15 p.m.
Course Outline:
The new AFP Fundamentals of Fundraising Course is composed of seven modules that have been designed by experienced fundraising professionals to meet the real-world needs and challenges non-profit organizations face every day.
This 16 hr course is taught in an active learning style and includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable. The AFP Fundamentals of Fundraising Course offers a complete overview of the development function, featuring the most current information and techniques and will provide an overview of skills, techniques and program components for individuals with zero to four years of fundraising experience.
The seven modules of The AFP Fundamentals of Fundraising Course are:
 Module 1: Overview of FundraisingModule 2: Developing an Integrated Fundraising ProgramModule 3: Building & Sustaining RelationshipsModule 4: Marketing for Ongoing SuccessModule 5: Securing the GiftModule 6: Volunteers - Partners in FundraisingModule 7: Management & AccountabilityCourse Objectives:
The course objectives for The AFP Fundamentals of Fundraising Course represent the "big picture" overview of the course. Under these objectives, for each course module there will be additional learning objectives that will lead to accomplishment of these overall course objectives.
At the conclusion of the new course, the participating novice practitioner should be able to:
Overview of Fundraising
Explain the culture of philanthropy and the role philanthropy plays in organizations.
Name 8-10 key reasons people give.
Describe the primary sources of contributions.
Describe the essential components of an integrated development program and the primary purpose of each one.
State key qualities that every fundraiser should possess and describe a basic path for personal professional development.
Developing a Comprehensive Solicitation Program
Define and clearly articulate an organization's case for support.
Indicate the advantages of individual and group solicitation methods, and summarize how each is best incorporated into an integrated development program.
Distinguish the differences between and uses for annual giving, major gifts, and planned giving.
Develop appropriate policies and procedures to ensure integrity of donor intent and to honor donors and volunteers in ways appropriate to their contributions to the organization.
Implement a development plan that supports the organization's overall mission and strategic plan, and meets the needs of stakeholders.
Building & Sustaining Relationships
Identify and segment the pool of potential donors, using appropriate variables such as previous gift level and potential, interest areas and relationship to organization, and organizational needs.
Initiate, maintain, and enhance continuing and mutually beneficial relationships with volunteers, donors, and qualified prospects.
Ensure that relationships are supported and enhanced through effective donor records management and proper stewardship of funds.
Securing the Gift
Develop a comprehensive marketing and communications plan, including appropriate events and activities to inform and engage donors and qualified prospects.
Develop, implement, and evaluate solicitation strategies that will maximize the outcomes of solicitation efforts.
Describe the roles of the Internet and social media in fundraising.
Implement appropriate acknowledgement, acceptance, and recognition practices to honor donors and volunteers.
Volunteers, Management, and Accountability
Describe the essential roles and responsibilities of board and staff members.
Discuss ways to best utilize volunteers in the fundraising process.
Apply effective techniques for recruiting, training, managing, evaluating, and recognizing volunteers.
Coordinate the budgeting and planning process of the fundraising department with that of the overall organization.
Ensure accountability in fundraising activities through effective planning, reporting, and evaluation processes.
For further questions contact course chair
Susan Black, sblack@allenefundraising.com
Or call 614-893-7843
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