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SUMMARY:The Trust Factor: Why Nonprofits Can't Sleep on Marketing to Build a Foundation of Trust for Marketing Success | Presented by Julie Daubenmire\, Apryl Ash
DESCRIPTION:Register \nDonor recruitment and retention is built on a foundation of trust. Why? Because donors want and need to feel a personal connection to the cause\, and trust that it’s a credible organization putting their hard-earned time\, talent\, treasure and testimony to good use. \nThe reality is trust isn’t built overnight. And nonprofit fundraisers need to have a foundation of trust and credibility for an organization built to support direct outreach to potential donors. \nBuilding trust is a long-game\, and smart nonprofits will use a variety of communications and marketing channels to build the credibility needed to succeed in fundraising. This presentation will talk about best practices for nonprofit marketing in building credibility for organization awareness\, interest\, and ultimately donor action. \nAbout the speakers \nAs Client Experience Director at Approach Marketing\, Julie Daubenmire oversees a portfolio of nonprofit\, healthcare\, association\, education\, and cause-related clients to ensure PR\, marketing\, and digital tactics are all working together to communicate missions to stakeholders and ultimately\, drive organization goals. \nJulie graduated from the University of Dayton with a Bachelor of Arts degree in Communications and Public Relations\, and has a Masters of Public Administration from Ohio University. Prior to joining Approach\, Julie worked for the Public Utilities Commission of Ohio\, the Ohio Department of Education\, and Battelle for Kids.
URL:https://centralohioafp.org/event/the-trust-factor-why-nonprofits-cant-sleep-on-marketing-to-build-a-foundation-of-trust-for-marketing-success-presented-by-julie-daubenmire-megan-shroy/
LOCATION:📍Girl Scouts of Ohio’s Heartland\, 1700 Watermark Drive\, Columbus\, OH\, 43215
CATEGORIES:Education Programs
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