March 2015 – Bootstrap Fundraising in the Digital Age

Tuesday, March 10, 2015

  “Bootstrap Fundraising in the Digital Age”

Alaina Shearer, founder and CEO of Cement Marketing



10:45-11:00  Registration for Pre-Lunch Session

11:00-11:45 Pre-Lunch Program “After the Ice Melts” (Program for AFP Members only)

11:30-Noon Registration for Lunch Session

Noon-1:15 PM Lunch Program “Bootstrap Fundraising in the Digital Age”


After Lunch – You are welcome to stay for a short tour of the Foodbank and learn more about our host organization 



11:00 – 11:45AM

Optional Pre-Lunch Program open to AFP Members only


After the Ice Melts

The Impact of the Ice Bucket Challenge

Presenter: Debbie Beyer, Development Director at The ALS Association



The summer of 2014 delivered the largest outpouring of support ever experienced by The ALS Association. Who could have dreamed that this simple gesture would become a social media phenomenon that would quite literally soak the nation?  Join Debbie Beyer, Development Director at The ALS Association, for a look at the impact of the Ice Bucket Challenge and talk about how to turn the moment into a movement.  



Noon – 1:15PM  Lunch Program open to Members and Guests



Bootstrap Fundraising in the Digital Age

Presenter: Alaina Shearer, founder and CEO of Cement Marketing



Content, crowdsourcing and audience nurturing has completely changed the fundraising game. During this insightful talk, Alaina Shearer, founder and CEO of Cement Marketing, will discuss low cost digital tools that can be at your fingertips, and how to use them to increase online donations and broaden your donor base. She’ll point to tested case studies and also walk you through the tools available to you and your team, their cost and how to effectively use them to ultimately invoke engagement from your audience. 


About the Speaker:

Alaina Shearer founded Cement Marketing, a full service marketing firm, in 2009. A substantial amount of the firm’s clients are nonprofits, including Volunteers of America of Greater Ohio, Lifeline of Ohio, Nationwide Children’s Hospital and the Justice League of Ohio. Cement was founded on the idea that true digital marketing begins with content, bootstrapping and working with tight budgets has always been the case for Cement having been founded in the middle of the recession. Before she started Cement, Alaina was a blogger and vlogger. Her YouTube channel (found at racked up over 250,000 views and over 500 subscribers. Her website had over 2 million views and 30,000 unique visitors per month. 


CE15 CE Logo 1.5 CE credits





Mid-Ohio Foodbank

3960 Brookham Drive

Grove City, Ohio 

Convenient close-to-freeway location with plenty of free parking




$20 for AFP Members

$40 Guests

Buffet lunch provided

RSVP Deadline is Thursday, March  5

To RSVP you must register and purchase your tickets online in advance.

No late RSVPs and no walk-ins.

When you register online you will receive two emails – a Confirmation and a Receipt.

Please bring your confirmation with you to the event to check in.


AFP Cancellation and Refund Policy:

Cancellations received in writing by the RSVP deadline are eligible for a full refund.

Cancellations received after the deadline will not be eligible for refunds as we will have already made a commitment to purchase your meal. You may, however, send a substitute guest.




Registration questions: Email [email protected]