The Trust Factor: Why Nonprofits Can’t Sleep on Marketing to Build a Foundation of Trust for Marketing Success | Presented by Julie Daubenmire, Apryl Ash
Girl Scouts of Ohio's Heartland 1700 Watermark Drive, Columbus, OH, United StatesRegister Donor recruitment and retention is built on a foundation of trust. Why? Because donors want and need to feel a personal connection to the cause, and trust that it's a credible organization putting their hard-earned time, talent, treasure and testimony to good use. The reality is trust isn't built overnight. And nonprofit fundraisers need […]