August 16, 2019 – Letters, Letters, Letters. In Fundraising the Written Word is Key. & Email Communications Makeover

August Brown Bag Education Program Announcement
Friday, August 16, 2019

Optional Pre-Lunch Session:
“Letters, Letters, Letters”
Presenter: Kerri Laubenthal Mollard, CEO of Mollard Consulting

Luncheon Program:
“Email Communications Makeover”
Presenter: Ceci Dadisman, Digital Marketing Manager at FORM

10:45-11:00  Registration for Pre-Lunch Session
11:00-11:45 Pre-Lunch Program
11:30-Noon Registration for Lunch Session
Noon-1:15 PM Lunch Program

RSVP by Noon August 13
11:00 – 11:45AM
Optional Pre-Lunch Program

Open to the entire Central Ohio nonprofit community

1.0 CFRE Credit Approved

“Letters, Letters, Letters”

While in real estate the saying goes, “location, location, location,” in fundraising the written word is key. We have heard it time and time again – development writing is different. But why? During this session, we will dig deep to help understand that different letters need different tones, data is the key to understanding how to craft your narrative, and thank yous can either endear your donors or turn them off. We will think critically about how direct mail can impact solicitation and stewardship results. In advance, participants can submit letters for review and receive feedback. If interested, please email solicitation, acknowledgement, and/or stewardship letters by July 31 to [email protected]. We will provide private feedback, and with permission, some of the letters could be used in the presentation as examples of what we think works well and what could be areas to improve. We also encourage participants to bring their letters with them to the session so that they can critique their own while we talk through best practices.

Presenter: Kerri Laubenthal Mollard, CEO of Mollard Consulting

Noon – 1:15PM  
Lunch Program 

Open to the entire Central Ohio nonprofit community

1.0 CFRE Credit Approved

Email Communications Makeover”

Are you maximizing your email campaigns to drive open rates, engagement, and conversions? Learn best practices that can lead to more engagement and ensure clickthroughs and conversions. Explore email automation functionality that will revolutionize the way you think about and deploy your email campaigns.
In this session, we will cover:

  • Best practices in email design
  • List segmentation
  • Automation
  • Behavior-based sending

Presenter: Ceci Dadisman, Digital Marketing Manager at FORM

Easton Commons
4400 Easton Commons
First Floor Conference Room
Registration Fee:
$5 for AFP Members
$10 for Guests
BYO Lunch
RSVP Deadline is Noon on Tuesday, August 13
To RSVP you must register online in advance.
No late RSVPs and no walk-ins.

When you register online you will receive two immediate emails – a Confirmation and a Receipt.
If you do not receive these emails, you are not registered.
Cancellation and Refund Policy:
Registration Fees for this program are non-refundable.
You are welcome, however, to send a substitute guest.