Calendar of Events
The Trust Factor: Why Nonprofits Can't Sleep on Marketing to Build a Foundation of Trust for Marketing Success | Presented by Julie Daubenmire, Apryl Ash
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June 10, 2025
Donor recruitment and retention is built on a foundation of trust. Why? Because donors want and need to feel a personal connection to the cause, and trust that it's a credible organization putting their hard-earned time, talent, treasure and testimony to good use.
The reality is trust isn't built overnight. And nonprofit fundraisers need to have a foundation of trust and credibility for an organization built to support direct outreach to potential donors.
Building trust is a long-game, and smart nonprofits will use a variety of communications and marketing channels to build the credibility needed to succeed in fundraising. This presentation will talk about best practices for nonprofit marketing in building credibility for organization awareness, interest, and ultimately donor action.
About the speakers
Pending approval for 1.25 CFRE credits.
- Due to space limitations, registration is limited to first come, first served.
- Pre-registration required and the registration deadline is Friday, June 6th at noon.
The first 30 minutes are dedicated to networking. The session will begin promptly at 12:00pm.
Boxed lunch will be provided by Freedom A La Cart!