Did you know that in a typical peer-driven or “crowdsourced” fundraising campaign, almost 90% of socially-referred traffic comes from Facebook … While about 5% comes from Twitter? Are you surprised that one in four people fundraising for a good cause will use mobile technology to ask for donations … And will raise more money than those who do not? If you’re like most non-profit professionals, you’ve already noticed the rise of social media and mobile technology as important trends in fundraising. With so many charitable organizations experimenting in these new spaces, research can now prove a visible (and positive!) impact on fundraising success when social and mobile tools are present in a campaign.

At Artez Interactive, we’ve collected and analyzed data from hundreds of peer-to-peer fundraising campaigns and examined the patterns of millions of visitors to charity & non-profit websites in order to understand how social and mobile usage affects fundraising success. In this AFP webinar, we’ll explore how organizations like yours are using seamless social login, online video, Google tools, social fundraising toolkits, gamification techniques, mobile web, mobile apps, multi-channel strategies & more to support and enhance their online fundraising events and campaigns. Join this session to learn the strategies you need to help your organization’s supporters raise more money for your good cause.

At the conclusion of this session, participants will:

• Take away fresh data proving how your supporters use social media & mobile tools to fundraise for causes.
• Learn the success factors behind peer-driven fundraising campaigns and events.
• Gain new insights into donor behavior on the web, smartphones and tablets.
• Acquire take-home tactics for reaching out to your social & mobile audiences

Target Audience:

• Directors of Development/Executive Directors
• Fundraising Event Managers
• Online Fundraising Coordinators
• Social Media Community Managers

About the Presenter: Claire Kerr is a not-for-profit veteran who has worked for organizations in the economic development, education, and fundraising sectors. As Director of Digital Philanthropy at Artez Interactive, and author of the "Mobile Matters" and "Fundraising with Facebook" whitepapers, Claire works with charities as they fundraise through web, social & mobile channels. She writes about issues related to digital media and the civil sector for international marketing blog Osocio.org, charitable sector hub CharityVillage.com, and on her web site Nonprofity.com. Claire teaches Social Media Community Management and Digital Strategies: Online, social & mobile fundraising at George Brown College in Toronto.

Audioconferences are an AFP member only benefit!

Members may bring their CEO, Development Chair or a fundraising volunteer but reservations are required. Audioconference are hosted by Grace Brethren Polaris. Grace Polaris, Long Distance Learning Lab - Room 208, 8225 Worthington-Galena Rd, Westerville, OH 43081. The Long Distance Learning Lab is on the northwest side of the building. Enter the doors closest to the flagpole on the north side of the building.

RSVP Deadline is Friday, September 20 at Noon

Questions? Email [email protected]