Donor recruitment and retention is built on a foundation of trust. Why? Because donors want and need to feel a personal connection to the cause, and trust that it's a credible organization putting their hard-earned time, talent, treasure and testimony to good use.

The reality is trust isn't built overnight. And nonprofit fundraisers need to have a foundation of trust and credibility for an organization built to support direct outreach to potential donors.

Building trust is a long-game, and smart nonprofits will use a variety of communications and marketing channels to build the credibility needed to succeed in fundraising. This presentation will talk about best practices for nonprofit marketing in building credibility for organization awareness, interest, and ultimately donor action.

About the speaker

As Client Experience Director at Approach Marketing, Julie Daubenmire oversees a portfolio of nonprofit, healthcare, association, education, and cause-related clients to

ensure PR, marketing, and digital tactics are all working together to communicate missions to stakeholders and ultimately, drive organization goals.

Julie graduated from the University of Dayton with a Bachelor of Arts degree in Communications and Public Relations, and has a Masters of Public Administration from

Ohio University. Prior to joining Approach, Julie worked for the Public Utilities Commission of Ohio, the Ohio Department of Education, and Battelle for Kids.