|The AFP Central Ohio Chapter is offering its members (and one team member) a unique hands-on opportunity to create a game plan for your development department. On August 15 the chapter will present the newest workshop designed by AFP International to get to the heart of a critical issue: retaining your donors. The workshop is based on data collected via the Fundraising Effectiveness Project (FEP), an annual national survey of more than 13,000 nonprofit organizations about gains and losses of donors and gifts.
Building a sustainable development program means you need to acquire donors and KEEP them. This workshop will provide you with a database management simulation and comparative benchmark statistics based on organizational budgets, location, staff size, sector, and geographic region. By the end of the workshop, you will have a framework to develop and use metrics to analyze the overall performance of your development office.
Topics covered include:
- Why organizations lose donors and money
- How keeping donors increases fundraising success
- Determining the effectiveness of fundraising efforts
- Developing a successful donor retention plan